Strategic Allocation

Strategic Allocation

Policy GNLP0360/3053/R10: East Norwich Strategic Regeneration Area incorporating:

  1. Land at the Deal Ground, Bracondale and Trowse Pumping Station in Norwich and the former May Gurney site at Trowse in South Norfolk (approx. 21.35 ha)
  2. Land at Carrow Works, Norwich (approx. 19.91 ha)
  3. Utilities Site, Norwich (approx. 6.92 ha)
  4. Land in front of ATB Lawrence Scott (0.39 ha)

The East Norwich Regeneration Area is allocated for residential led mixed use development including housing, community, education and leisure facilities, employment and retail, local greenspace, biodiversity areas and recreational open space as part of a balanced mix, together with all necessary supporting vehicular, pedestrian, cycle and public transport access infrastructure. The site is expected to deliver in the region of 4000 homes subject to confirmation through detailed master planning as defined in policy 7.1 of this plan.

The development will achieve the following site-specific requirements:

  1. Development must be undertaken comprehensively in accordance with the masterplan for the East Norwich Strategic Regeneration Area required by policy 7.1 (including in accordance with any phasing plan). Proposals should not prejudice future development of or restrict options for the other sites within the East Norwich Regeneration Area.
  2. Development must create an inclusive, resilient and safe community in which people of all ages have good access to high quality homes that meet housing need along with opportunities to access high quality jobs and services.
  3. Co-ordinated delivery of new social (e.g. schools, community facilities and recreational spaces) and economic infrastructure (e.g. transport routes, bridges and utilities) and services, as informed by the detailed masterplan for the East Norwich Strategic Regeneration Area.
  4. Make the most of its riverside location, including provision of a riverside walk along the northern and southern banks of the River Wensum, linking the sites and providing connections to the Football Club and the City Centre as well as the establishment of a recreational route to Whitlingham County Park suitable for accommodating National Cycle Route 1 (NCR1) as part of the integrated access and transportation strategy required by policy 7.1 and the ‘River Wensum Strategy’.  This will be designed to allow future extension of the pedestrian and cycle network to serve surrounding regeneration opportunity sites east of the city centre should they become available, including improved access routes to Kerrison Road and Hardy Road over or under the railway line north of Trowse Swing Bridge;
  5. Achievement of an exemplar high quality, locally distinctive design of a scale and form which respects its context and setting and makes the most of its riverside setting. Design should also take account of the significance of heritage assets on and off site and protected trees as informed by the coordinated masterplanning process
  6. There will be the general presumption in favour of the repair and re-use of heritage assets on site as part of any site regeneration, however any application for redevelopment will be considered on its merit. Great weight will be given to the conservation of all designated heritage assets and proposals should provide a suitable setting for designated heritage assets affect by the proposal on an off site including key views from and into the site. Development proposals should draw upon local character and distinctiveness and preserve or enhance the character and appearance of the conservation areas affected, Scheduled monuments, listed building, locally listed buildings and other non designated heritage assets on and adjacent to the site (including any contribution made to their significance by setting). Development proposals should also consider heritage assets below ground and the impact upon the Broads. 
  7. Proposals will maintain the open character of the Yare Valley and preserve long views towards the Broads and open countryside 
  8. Development proposals will include protection and enhancement of the existing biodiversity of the site including green infrastructure assets, corridors, trees and open spaces. Development must enhance linkages from the city centre to the Broads, Carrow Abbey Country Wildlife Site, the woodlands, the wider rural area and elsewhere in Norwich. Furthermore Development must secure remediation and long term management of the Carrow Abbey County Wildlife site. Development must also achieve high quality landscaping, planting and biodiversity enhancements, including enhancements to the River Wensum and River Yare and to the locally registered historic park and garden, along with appropriate improved public access.
  9. Be designed to mitigate the impact of vibration, noise generation, light and air pollution from adjacent industrial operations, roads and railways in order to protect the amenity of users and occupiers of the sites.
  10. Proposals for development must ensure that they will not place constraints on the operation of the existing rail connected asphalt and aggregates transhipment operation.
  11. Development proposals must address and remediate site contamination 
  12. An archaeological assessment will be required prior to development
  13. Site specific flood risk assessment must be undertaken prior to development and the design of the development will need to be flood resilient and incorporate appropriate mitigation measures in order to address flood risk from both river and surface water flooding.
  14. Norfolk Minerals and Waste Core Strategy Policy CS16 and the NPPF ‘agent of change’ principle applies, as parts of the sites are within the consultation area of a safeguarded mineral infrastructure (aggregate and roadstone railhead and asphalt plant);

Deal Ground

Development must also achieve the following site-specific requirements:

  1. Preserve the integrity and wooded landscape character and biodiversity interest of the eastern margin of the Deal Ground around Carrow Abbey Marsh and Whitlingham Country Park to the east.
  2. Development must secure remediation and long term management of the Carrow Abbey County Wildlife site (on and adjacent to this site).
  3. Proposals will include the preservation of the grade II listed ‘bottle kiln’ and it’s setting in the north part of the site and Trowse Pumping Station within Trowse Millgate Conservation Area to the south. Imaginative repair and re-use of the bottle kiln in a manner that maintains its special interest will be encouraged. Proposals should also acknowledge the heritage significance of the site adjacent to Carrow Works.

Carrow Works

Development must also achieve the following site-specific requirements:

  1. Proposals will include the protection and long term management of the scheduled monument and listed buildings on the site and provide a suitable setting for designated heritage assets affected by the proposals on and off site. Proposals, which seek to convert, alter or demolish locally listed buildings or have a harmful impact on the significance of their setting, will be considered on their merits. Clear justification for all proposals will be required;
  2. Proposals will be required to adopt and implement a strategy of heritage interpretation.

Utilities Site

Development must also achieve the following site-specific requirements:

  1. Proposals should acknowledge the heritage significance of the site as a former power station as part of the requirement in policy 7.1 to protect and enhance heritage assets and their setting.
  2. Establishment of recreational routes along the eastern margin of the site with a potential pedestrian and cycle link to Carey’s Meadow as part of the integrated access and transportation strategy;
  3. Effective integration with proposals for the area of the site immediately to the east falling within the Broads Authority area and covered by policy NOR1 of the adopted Broads Local Plan 2019 (or successor document).

Policy Map

Policy map for strategic allocation in Norwich